You’re probably already using several methods of lead generation to make your brand stand out from the rest, but have you considered branded swag as an effective channel for business promotion? Simply put, promotional products and branded swag are used by businesses to promote their business and boost sales, brand engagement, and recognition along the way. If you haven’t already begun using branded products as a business promotion strategy, it’s time to start.
But how do you create branded swag that aligns with your marketing efforts and serve as the best way to advertise your business? Below, we’ll show you how to create swag that will tell a story—and become an integral piece of your marketing mix along the way.
Why is Branded Swag the Best Way to Advertise Your Business?
You probably already have a branded swag item or two in your home or office. Think the usual suspects—pens, t-shirts, and mugs. Do you use these items, and further, do you think about the brand when you use them? If this thought experiment doesn’t have you totally on board just yet, we’ll share some statistics to grab your attention.
- 85% of people like receiving promotional products
- 73% of people use a promotional product once a week
- 8 out of 10 people remember the brand on the promotional materials
These are some pretty impressive numbers, right? It’s also worth noting that branded swag is a cost-effective business promotion strategy, as well. Most promotional items (especially when bought with wholesale pricing) are relatively inexpensive—and because people often keep their branded swag for long periods of time, it makes a great CPI when compared to other channels that might already be a part of your business promotion strategy.
How Can I Use Branded Swag for Business Promotion?
Thoughtful branded swag lets potential customers, employees, and more become a walking billboard for your brand, building brand awareness (and potential sales) along the way. It’s a great way to offer an incentive for new customers to invest in your product, especially if they like the promotional items that you’ve gifted them. They often feel compelled to give something back in return, like an email-sign up, social media follow, or hopefully, a sale.
Company swag is also a great way to build brand awareness in your business sector. When choosing a branded promotional product, try to choose something industry-specific. If you operate a craft brewing biz, consider a bottle opener or beer stein with your company’s logo or design. If you work in the tech space, a personalized AirPods case should do the trick.
To make sure you’re capitalizing on this effective strategy and make sure your branded swag truly is the best way to advertise your business, invest in promotional products that are useful and designed with quality. Whether you’re giving them away at a trade show, conference, or via social media, it’s important that your swag items are well-designed and eye-catching so they can stand out from the crowd.